Yes, I’m serious. Looking at rapper 50 Cent on the surface, you see the hardcore gang-banging persona that he puts out there to sell his music and push his brand. Underneath all of that however, is a guy that has made some of the shrewdest moves you can imagine, and made a ton of money doing it.
As a self-admitted, former drug dealer, it’s clear that 50 knows something about capitalism. But he didn’t start out on the right track by any means. He made a fortune rapping, and then decided to star in a couple of bad movies. But he made some good decisions by owning companies that make headphones and music equipment and even a company that produces a line of underwear that has his name on it.
But after all of that, the most incredible move this guy made was purchasing a brand called “Vitamin Water.” I’m sure you have all heard of that brand somewhere in your travels. But the money he made on that brand wasn’t from selling bottle to you and I and reinvesting his money. It was from the one sale he made when he sold the company to Coca-Cola for $4.1 Billion. Boom, there it is.